These days, I am reading "Odyssey - Pepsi to Apple" by John Scully, a marketing genius who tells his story of a journey from break-the-neck competetion and number crunching world of East coast America; to the wonderful world of ideas and imagination.
John Scully was the youngest Marketing VP Pepsi has ever had. He moved to Silicon valley when Steve Jobs asked him to choose "Making history" over "selling sugered water".
A nice read for someone who likes ideas and is driven by them. (me ;) )
Monday, April 27, 2009
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